What We Do
Brand Strategy
Experience Audit
Exploring the brand experience, identifying critical brand touch-points and evaluating both communication content and quality are fundamental, albeit often overlooked, disciplines of reinvigorating existing brands. OVO’s diligent process draws key issues to the forefront and offers practical, creative solutions—solutions which map to achievable objectives designed to hone the brand experience for greater consistency and clarity.
Qualitative Research
Qualitative research is a tool used to test and project the value and relevance of a particular offering in the market place. Using small, targeted groups of potential consumers, our researchers employ interviews, online focus groups, and other exploratory techniques to anticipate the behavior of consumers as they interact with your brand. In essence, we gather in-depth answers to the ‘why’ rather than the ‘what’ of large scale quantitative studies.
OVO’s research approach seeks to provide insight into the following:
- Clarity: Does my target understand?
- Quality: Is this the right message? Is this the right execution?
- Connection: Is this the right audience?
- Resonance: Will they remember?
Integrated Marketing
Integrated marketing implementation brings naming and visual identity platforms to life. Whether through collateral, advertising, or interactive design, they are the stage on which these principals perform. Consistent, creative and detailed execution enables the full market potential of your brand, further solidifying both value and positioning.
Our strategic approach maintains that aesthetics are a function of the brand and media outlets are selected with business goals, brand audience and budget in mind. In other words, design serves the message, not the other way around. It communicates. It compels.
