What We Do
Brand Identity
Positioning
In conjunction with Naming, Positioning determines the most fundamental tone and feeling your brand will evoke. It demarcates, defining you according to your unique function, culture and values.
Once armed with a thorough understanding of the brand, the offer and the competitive landscape, OVO effectively utilizes positioning by stretching and combining essential attributes and ideas – forging new ground for meaningful dialogue, identity and branding “je ne sais pas.”
Naming
Your name is the first and most direct signifier of your brand. It imbues personality, culture, purpose and promise. When applied correctly a name is more than a word and does more than describe. It invites exploration and creates real, lasting value.
OVO’s comprehensive approach to both company naming and brand naming is equal parts diligent process and creative magic. With every engagement, we take the time to truly understand essential brand attributes – to unearth the story – and craft a name and positioning platform with tremendous identity and marketing potential. Our names provoke attention, ensure recall, and transform mere commodities into thriving, prosperous brands.
Visual Identity
Visual Identity is the ocular summary of your brand; an appeal to sight that marks communication as uniquely yours. It synthesizes vital aspects of your organization and offering into a singular promise: An icon. This icon defines and directs subsequent marketing communication, and due to its pervasiveness, quite literally becomes “you.”;
How do we differ from other branding companies? Our extensive experience and international accolades in visual identity development enable us to confidently build a sophisticated visual language for your brand, executed with emotional depth and careful detail. These differentiators ensure your identity will serve not just as a signifier, but as an ambassador of goodwill that infuses tremendous value into your brand, reminding consumers of the culture of what you do and why. Visual identity is one of the most crucial elements in your marketing mix and is much more than just a logo.
