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More about OVO. Who we are, what we do, and recognition that we have garnered.. |
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An overview of our service offering: Brand Management, Naming, Identity, Advertising, Collateral, Interactive and Research... |
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An outline of our process: Define, Concept,
Create, and Direct... |
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Press & Media information including: press releases, company background, corporate fact sheet, executive bios and media contacts... |
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Our current monthly newsletter, Friends of OVO. As well as an archive of past newsletters and misc news items... |
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Brand Management
OVO facilitates, organizes, and directs your marketing from a holistic branding perspective. This “Brand Management” means that we strategically conduct all the minutia of administering and implementing your brand marketing with the strength and sustainability of your brand in mind. From consulting to copywriting, and strategy to suppliers, OVO will act as your brand advisor and liaison. Through this partnership we are able to build lasting value for your company, maintaining creative, consistent messaging across all brand communication.
Naming
Naming is the first and most direct reflection of your brand's personality, culture, promise, and purpose. Visual, aural, and semantic attributes of the brand name drive creative direction of positioning, identity, and subsequent visual expressions.
Identity
Identity is composed of the consistent, fundamental visual characteristics of a brand, including a trademark, color palette, and typographic system. These fundaments provide the cornerstone for identifiable communication across all media.
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Advertising
Advertising expounds upon the brand identity and allows for extended creativity and use of short-term messaging. Because of its inherent immediacy and reach, advertising is a powerful channel for brand growth.
Collateral
Collateral is the extension of visual identity onto printed marketing materials. Layout, texture, and imagery reinforce and further define the brand, providing a more focused interaction with the consumer.
Interactive
Interactive design, a blending of both collateral and environmental design sensibilities, is an increasingly important touch point for most brands. Economy and freedom permit variety, while real-time interaction clarifies brand pacing and tone.
Clarus™ Research
Clarus is our unique, qualitative research methodology used in concept testing. Applied to brand naming, positioning, trademark, or campaign creative, Clarus establishes clarity, quality, connection, and resonance within the market.
Download Clarus Overview 
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