| OVO™ is a creative consultancy that specializes in naming, brand identity and strategic design for businesses seeking to launch, grow or reinvent themselves. Recognized for their deep knowledge of brand positioning and a true advisory approach to client service, OVO provides brand identities from concept to execution for clients in a broad range of industries. The company’s strategic branding expertise spans all design disciplines from brand management, to naming, brand identity, advertising, collateral and interactive design. OVO’s founding philosophy is centered on design as a functional, relevant, compelling and clear cornerstone of serious brands. |
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Hips & Curves
Launches New Brand Identity
OVO Creative Group today announced that Hips & Curves, the plus-sized lingerie retailer, unveiled their new brand identity. Embracing the Hips & Curves senior leadership belief in “the beauty and sensuality of all women and a body-positive approach to lingerie”, OVO fashioned the signature and accompanying monogram. An elegant visual iteration of this tenant, Hips & Curves expects their new image to serve as a higher standard for the brands they carry and the women they serve.
View the H&C Identity |
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OVO recently completed naming for Matador, a merger of two independent, interactive marketing firms. Matador, a controversial symbol of bravery and machismo, epitomizes the firm’s bold, pioneering approach to online marketing. OVO is currently developing the accompanying visual identity for the Matador Brand Name.
View Matador In Our Portfolio |
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