Moontoast, an online learning venture, recently completed its brand identity design with OVO. The company positioning “Together We Know Everything,” dictated a playful approach, comprised of various “subjects of learning” icons banded together in a crescent moon. Looking to combine the best aspects of online learning, social networking, and web search capabilities, Moontoast needed a distinctive voice. Not only does the trademark provide immediate credibility and differentiation, but allows for spin-off of subject-level, campaign-type emphasis of the various icons which comprise the unique symbol.

See more of the Moontoast Identity in the OVO Brands Portfolio.

“We needed a lot more than a logo. We needed a compelling identity.  To add to the challenge, we were a startup with no awareness and our name did nothing to convey our vision or offering. OVO was able to strategically, and creatively, distill a fairly complicated idea into a hard-working mark and identity system; one that truly signified and represented our brand idea and helped clearly communicate who and what we are. Plus, it looks cool.”

— Michael Haje, COO

What exactly is Moontoast?
This video will sum it up.

Read more about Moontoast, from an investors viewpoint.