Desert Biofuels Initiative was founded by Eric Johnson and Brad Biddle and seeks to serve as a template for leading edge biofuel research, grassroots organization, and policy lobbying for local, sustainable biofuel development. Currently, Desert Biofuels is working in Arizona in conjunction with government, academic and commercial actors, on an algae demonstration plant to produce algae-based biofuel from “test tube to fuel tank.”

OVO was consulted to develop a brand identity for Desert Biofuels, which would lend credibility and distinction, particularly in legislation and advocacy efforts. The geometric leaves communicate a clean transparency, the warmth and energy of fuel, and the collective, community aspect of the initiative. Typography reinforces the notion of a modern source of energy with definite technology overtones.

View more of the Desert Biofuels’ Identity in OVO's Brand Portfolio

“Kyle, Ryan and the rest of the OVO team were amazingly generous with their time and talents; we couldn't be happier with the results of their work. We came to OVO as an unfunded, non-profit startup with a passion to change the world. Working on a pro bono basis, OVO gave us world-class treatment, and helped us hone our passion into a tangible identity. We love the creativity and incredible artistry that OVO bring to their work, but we were equally impressed with the discipline and depth of their process; the questions that they encouraged us to ask ourselves helped us shape our goals and mission. They took the time to understand our history and our vision, and created for us a mark and an identity that draws deeply from both. We're extraordinarily grateful for their willingness to contribute their talents towards our cause.”

— Brad Biddle, Founder
Desert Biofuels www.desertbiofuels.org