Scottsdale Swing is bringing “swank” back with custom golf mancations which package the “big four” of golf, lodging, food and entertainment (and those little extras make five). OVO created a brand identity and accompanying extensions which ooze the mid-century modern “speak easy” vibe that is Scottsdale Swing. The clever “S” symbol uniquely identifies both golf and Scottsdale (the two main hooks) while presenting a brand image that is quite refreshing in and among the world of golf vacations.

View the entire identity here: Scottsdale Swing Identity

“We needed a creative partner with equal parts ingenuity and holistic marketing savvy. Not only did OVO grasp our critical need to differentiate, but they crafted an identity that we could cultivate across multiple mediums. From a sexy and clean trademark to a powerful collateral system and website, OVO helped (and continues to help) us achieve brand recognition—no small feat in the saturated Scottsdale golf holiday business. Bravo, OVO.”

— President,
Scottsdale Swing

Visit Scottsdale Swing online:
www.scottsdaleswing.com

OVO was honored with 2 AIGA Prisma Awards this year (out of 4 total OVO entries) at the 2007 Prisma Awards Ceremony held on June 2nd at the Phoenix Art Museum. The Fuse ‘He Looked Good on Paper’ Ad Campaign garnered a Silver Prisma while the Blume Printed Business System finished third. The Prisma Awards competition is considered to be the premiere design competition in Arizona and is judged by an esteemed panel of leading design professionals from around the country.

For more information on AIGA Arizona or the Prisma Awards, please visit: arizona.aiga.org

The winning entries and other OVO brands can be viewed here:
OVO Brands Portolio

© 2006 OVO Creative Group, LLC. All rights reserved.