Dean Wilder is a creative professional with over two decades of industry experience. Supporting a recent, lateral move from art direction to photography, Dean needed an identity reflective of his personality and history which transitioned past creative equity into this new venture. In response, OVO fashioned the Dean Wilder Photography brand signature as a refined composite of Dean’s personal handwriting. Paired with the humanistic, sans-serif “photography”, this emotive identity is reflective of the personality and creative clout of the Dean Wilder Photography studio.
View the entire identity here:
Dean Wilder Photography |
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“Being in the creative field for over twenty years, working with designers, art directors, copywriters, photographers and marketing execs, I knew all too well the importance of creating a memorable identity to secure a position in the very competitive, overly saturated photography market. In order to achieve this challenging goal, I needed a team that was as passionate as I am. OVO was the answer. The synergy we created, combined with their creativity and strategic approach to business goals translated into a very memorable and personal mark. Aside from being very talented, they are without a doubt the best creative team I’ve ever worked with!”
— Dean Wilder,
Dean Wilder Photography |
Tickled Pink, Fuchsia’s interactive newsletter, part of a larger interactive strategy, delivers news, deals, and fun “members-only” beauty tips and tricks. With an emphasis on the “tribe” of Fuchsia Girls, Tickled Pink expands the humanity of the brand and further encourages participation and ownership in the world of Fuchsia.
View the campaign here:
Fuchsia's Tickled Pink Newsletter |
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“OVO was the answer to transforming our vision into reality. Coupling their creativity with a methodical and strategic approach to achieving business objectives provided us with the confidence we needed to consistently carry our brand throughout the organization. The results are amazing and we cannot wait to share the Fuchsia experience with you.”
— Erin Owens,
Fuchsia, Founding Partner |
