OVO: Where brands are born
  Friends of OVO January, 2007
   
WellCare Foundation brand revitalization...
   
WellCare Foundation  

OVO executives have been serving as pro-bono marketing advisors for The WellCare Foundation for some time and recently completed a strategic brand revitalization for the organization. The rebranding comes at a time of expansion for the non-profit, which provides much needed free healthcare to single working mothers and their children, throughout the state of Arizona.

The new positioning seeks to expand upon feelings of wellness, clarity, and healing; while communicating in a succinct and professional manner.

To see a before and after of the WellCare rebranding, please visit:
WellCare Brand Revitalization

To learn more about WellCare or to get involved, please visit:
www.wellcarefoundation.org

 
OVO Creative Group - Friends of OVO
 
OVO Launches Fuse advertising campaign... Fuchsia is the valley's new hot-spot for spa services...
   
More than a Resume Hot Pink

OVO recently completed an ad campaign for Fuse, an executive career placement advisory. Playing upon the theme “There’s Resumé and There’s Real,” the campaign uses humor to provoke viewers to see the value in pre-screened, qualified employment candidates.

View the full Fuse campaign:
Fuse Advertising Campaign

 

Fuchsia, launched in November of last year, is quickly becoming one of the East Valley’s hot spots for spa services and unique, boutique beauty products. With membership and retail sales nearly double initial projections, the OVO developed brand has proven that yes, girls really do love pink.

View the full identity online:
Fuchsia Brand Identity

Visit Fuchsia's website:
www.fuchsiaspa.com

     
OVO Creative Group - Friends of OVO
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OVO Creative Group - Friends of OVO