Greenager

Greenager, the green social networking project, begin when then Fresno, California teenager Tyler J. Shegerian felt compelled to do something about the state of the planet. Tyler’s vision for Greenager was that it would be an online venue for teenagers and young adults to organize local efforts surrounding green issues and sustainable living.

Fast-forward 9 years. OVO was contracted to help revitalize the brand and bring it to a deservedly more international audience. The new branding is reflective of the now international aspirations of the organization and communicates the necessity of sustainability and community. Brand implementation retains a youthful aesthetic without “talking down” to the young, yet capable visionaries.