Our Work
Serving roughly 26% of the hospitals in the United States, NightHawk looked to validate its rapid growth with a renewed excitement surrounding the brand image.
NightHawk Radiology
NightHawk Radiology (NASDAQ: NHWK) provides transformative, remote radiology services to radiology groups and hospitals throughout the United States. Serving roughly 26% of the hospitals in the United States, NightHawk looked to validate its rapid growth with a renewed excitement surrounding the brand image. NightHawk consulted OVO. The full revitalization consisted of strategic work including visual identity and brand implementation into key supporting marketing collateral.
Regarding the visual execution, the modern wings evoke both expediency and protection, while the “evening” color palette further reinforces the name and supports the necessary trust and reliability for this national, medical technology brand. Key design elements categorize the brand firmly in the world of medical technology while remaining both human and sympathetic.
Note: The NightHawk Radiology Website was designed and implemented by our friends at Terralever.
Client Testimonial
The OVO team has been fantastic to work with. Their creative minds and artistic ability, coupled with their level of detail and patience, made our rebranding efforts a true pleasure. I highly recommend OVO for your brand development needs.
— Keri Couples, Sr. Director of Marketing
