Matador

Matador is the brazen brand name resulting from a merger between two independent, interactive marketing firms. The firm’s approach is swift and often gutsy, relying heavily on metrics to prove their “crazy” ideas actually have some legs. Their brand moniker had to be unexpected and gutsy. A controversial symbol of bravery and machismo, Matador epitomizes the firm’s bold, pioneering approach to online marketing, and carries with it an almost mythic and heroic element.