Waymaker

Waymaker Music Group, an independent record label, came to OVO for full brand identity development and management services. Because Waymaker's artists exist within both Christian and Secular markets, their corporate front needed to be semantically flexible, yet iconographic and memorable enough to stand out in the crowded music industry. Referencing Old English stone work, the Waymaker symbol and accompanying signature do just this, giving strength, stature, and subtle Biblical overtones without being cliche or overly narrow in market focus. Hopeful gold accents classic black to color the timeless Waymaker appeal. The accompanying business suite builds upon these fundaments and elaborates on the more epic, charismatic qualities of the corporate personality.