Our Work
“To work with a group like OVO that can come up with a fresh look and a compelling, well-researched argument for their position is rare...”
SGS
SGS is a company with a passion to help not-for-profit organizations create new passive-income through their supporters' everyday spending. This is accomplished through a unique prepaid MasterCard that returns 50% of card member banking fees to designated charities. Relying on both B2B and B2C relationships to generate card members, SGS needed to function as both inspirational visionary and sound banker all under a single brand moniker. Through a classical, filigree trademark, OVO was able to communicate conservative financial values and an organic, growing network of supporters. Subsequent marketing extensions were developed as high-touch leave-behinds to entice merchant members.
Client Testimonial
“Coming from a strong design and advertising background myself, I understand that we [creatives] inadvertently become very opinionated and closed in our view of design. To work with a group like OVO that can come up with a fresh look and a compelling, well-researched argument for their position is rare. OVO does a great job of getting away from individual preference and addresses effective business strategy objectively. Their abilities far exceed that of a traditional design firm and broaden to effective marketing strategists.”
— Pat Shudak, SGS CEO
