Hips & Curves

Hips & Curves, a body-positive lingerie store for plus-sized women, engaged OVO to create a new brand identity reflective of their belief in the beauty and sexuality of all women. With this in mind, OVO created an elegant “H&C” monogram and accompanying brand signature. The softened royal plumb and pale pinks reinforce the femininity and pride that Hips & Curves feels about its customers and its brand.