1st Signs

1st Signs is a premiere architectural sign and display organization with full design and production capabilities. OVO was engaged for a complete re-brand and advertising campaign with the primary direction of “distinction” and “architecturally sound”. The resulting 1st Signs trademark is composed of a custom typeface signature set within a cornered frame symbol. Conceptually, the trademark provides depth and a real architectural strength, emphasizing the notion that “anything is possible within the frame” while the exclusive typography ensures an unparalleled signature. A bright green against black primary color palette illuminates a high-contrast message while remaining bold and masculine. subsequent brand extensions build upon the scalable strength and architecture of the trademark. Together with high-contrast color and typography, messaging is delivered with a straightforward concision.