Our Work
The vision for the brand experience was to enable “everyday” women to benefit from the rejuvenation of spa services without the high price-tag and intimidating atmosphere.
Fuchsia
Fuchsia came to OVO as a beauty bar franchise concept offering affordable facials, massage, and beauty products to the 85% of the market currently un-served by traditional day spas. The vision for the brand experience was to enable “everyday” women to benefit from the rejuvenation of spa services without the high price-tag and intimidating atmosphere. Shaping the brand around this welcoming, bright, and revitalizing approach to beauty, we fashioned the name “Fuchsia”. Representing a showy variety of flowers and an electric purplish-pink color, fuchsia is fittingly cute, fun, and feminine. The visual identity builds upon these characteristics, featuring a bold, evocative signature set in the bright fuchsia color. Natural lines and a warm palette create a playful, unaffected voice that speaks wonderfully to the brand purpose.
Client Testimonial
“Spending years working in a corporate environment has taught me the importance of having a strong, distinctive brand in the market. Thankfully, when it came time to break the ties with corporate America and venture out on our own OVO was the answer to transforming our vision into reality. Coupling their creativity with a methodical and strategic approach to achieving business objectives provided us with the confidence we needed to consistently carry our brand throughout the organization. The results are amazing and we cannot wait to share the Fuchsia experience with you.”
— Erin Owens, Partner
